Once Every 3 To 4 Weeks. Here's Why.
A dog's skin makes its own oil, and that oil is the coat's conditioner and the skin's first line of defence. Every wash, however gentle, lifts some of it away, and the skin needs about three weeks to build it back to full strength. Bathe inside that window and the skin never quite catches up: the coat goes dull, the skin dries, flakes appear, and the scratching starts. Dogs that are groomed often, whether at home or at the salon, are the ones we see this in most. So unless your vet has asked for a different schedule, wait the full 3 to 4 weeks between baths. Cleaner is not always better; rested skin is.
Then put back what washing takes out.
While the coat is still damp, mist with Paw & Pavement Mist. It lays Aloe ferox and moisture onto clean skin at the moment it can use them most, and it keeps paws and belly fresh so you are not reaching for the shampoo early.
A daily pump of 100% Wild Alaskan Salmon Oil over food. The omega-3 fats in salmon oil are the building blocks a dog's skin uses to make its natural oils and to hold moisture in the coat. Frequent grooming draws on those reserves; the oil tops them up from the inside, where no shampoo can reach.
Ingredients - What Each One Does
Full ingredient list printed on the bottle.
How To Use
Before the first bath, dab a little behind one ear, leave it on for a few minutes, rinse, and check the skin the next day. Every dog is different, and a patch test tells you in 24 hours what a full bath would tell you in a week.
Who It's For
Who It's Not For
Scientific Studies
Our formulations are guided by scientific research to ensure effective, nature-powered support for your dog's wellness.
Description
Every foaming dog shampoo on the shelf makes the same trade. It can be fully natural, or it can sit at a perfectly neutral pH, but it cannot be both, because the gentle preservatives that keep a natural formula safe only work in a mildly acidic one. We chose natural. Our shampoos are washed with cleansers made from sugar and coconut, the mildest class used in skincare, and kept fresh with the same food-grade acids found in natural face wash. Nothing sulfated, nothing harsh, every ingredient named on the bottle.
It is about as gentle as a foaming shampoo for a dog gets, and that is the whole point of it.
Aloe ferox grows wild across the Eastern Cape, a taller and hardier plant than the one on most kitchen windowsills. People there have reached for the cut leaf on irritated skin for generations, which is why it leads this formula rather than sitting somewhere down the ingredient list.
This is the bottle to pick up when your dog's skin is the problem rather than the mud: the seasonal itcher, the one who comes back from a long walk unable to settle, the dog whose coat you would rather not test with anything unfamiliar. Chamomile rounds it off, and vitamin E stays behind in the coat once the water has gone.
Pet Parent Guidance
Important Pet Health Notice: The information on this page, including any references to clinical studies, is for general informational and educational purposes only.
Not a Substitute for Veterinary Care: Always consult your vet before starting a new health regimen or if you have specific concerns about your pet's medical condition.
Scientific Substantiation: Claims regarding the benefits of our ingredients are supported by peer-reviewed clinical research and independent laboratory studies.
Complete The Routine
Paw & Pavement Mist: Step two, on bath day.
100% Wild Alaskan Salmon Oil: Step three, every day.
Common Questions
What is the pH of the shampoo?
Why doesn't the label say pH balanced for dogs?
My dog gets muddy every week. Do I really have to wait 3 to 4 weeks?
My dog's skin is already dry and flaky. Will the shampoo help?
My dog is licking his coat after the bath. Is that a problem?
Is the scent from essential oils?
My dog has sensitive skin. Which one should I choose?
What Our Customers Say
It's great to be able to support a local company here in Huntsville, and the dogs go mad for everything.
David Johnson
I've been using the sun-cured kelp on my dog's food and I can already see a difference in her coat.
Rae Reeves
So easy to shop here. Great advice and suggestions!
Anonymous
The lady was super nice and great at suggesting items for my very itchy spaniel.
Ginger
Aloe Ferox Soothe & Relief Shampoo
$17.00